Runner Experience

Bangsaen42 × PUMA Race Plan, Inked On You

A personalized split plan, a PUMA mantra, and a temporary tattoo collected at Bangsaen42 BIB pickup — a glance-able pace guide and an on-body sponsor moment.

Live demo · the tattoo inks in as you watch
Runner's forearm with Bangsaen42 PUMA race-plan tattoo showing color-graded 5K to 42.2K splits and a sub-3-hour target
Problem

Pace plans live on paper — and disappear by kilometer five

Runners scribble split times on their hand or memorize a plan that falls apart under fatigue. Sponsors miss a high-visibility, on-body activation moment that runners would actually welcome.

Solution

A PUMA-branded race plan worn on every Bangsaen42 forearm

Runners build a split plan from the official route, choose a motivational quote, and collect a temporary tattoo at BIB pickup. The result: a glance-able pace guide and a sponsor-ready visual that lasts the whole race.

Build Your Plan

From idle scrolling to a race-day plan in 90 seconds

Runners choose distance, target time, and a mantra. The platform turns that into a printable forearm plan.

Bangsaen42 · 2026
Set your target
Race
Marathon · 42.2KLocked
Target finish
2:59:30
2:305:00
Projected pace
4:15 min/km
Generate splits

Set your target

Bangsaen42 42.2K · target finish

Split Plan
Your pace ladder
KM 5
26:30
5:18
+12m
KM 10
53:00
5:16
−4m
KM 21.1
1:51:18
5:17
+22m
KM 30
2:38:40
5:15
−8m
KM 42.2
3:42:00
5:14
+6m
Print to forearm →

See your splits

Pace ladder with elevation

Motivation
Pick a mantra
"Pain is temporary. Finish is forever."
Kadn
"Trust the training."
Eliud K.
"Run the mile you're in."
Ryan H.
Use this quote

Choose a mantra

The PUMA words that carry you

The Process · Bangsaen42 × PUMA

From plan to forearm, in four steps

Designed online, printed ahead of race week, collected at BIB pickup, and worn for every kilometer of Bangsaen42.

Runner using the Bangsaen42 × PUMA race plan builder on a laptop
01

Design your plan online

Runners open the Bangsaen42 × PUMA builder, lock in their target finish, and pick a PUMA mantra. Plans close one week before race day.

Stack of printed Bangsaen42 × PUMA race plan tattoo papers on a print tray
02
Pre-printed · ~95% of orders

Batch-printed before race week

All confirmed plans are printed in batch on tattoo paper days before BIB pickup — no queues, no race-week traffic.

PUMA staff handing a Bangsaen42 race plan tattoo envelope to a runner at the BIB pickup booth
03
On-demand · for late or edited plans

Collected at BIB pickup

Runners verify by BIB or QR and collect their tattoo with their race kit. Late edits and walk-ins are printed on the spot at a dedicated on-demand station.

Runner's forearm with Bangsaen42 PUMA race-plan tattoo showing color-graded 5K to 42.2K splits and a sub-3-hour target
04

Applied to the forearm

Worn on the inner forearm — a glance-able pace guide and a PUMA moment for the full 42.2K of Bangsaen42.

Marathon start line with runners showing race-plan tattoos on their forearms
The moment that matters

"Every Bangsaen42 glance is a plan, a promise, and a PUMA moment."

A pace plan on the forearm beats one in the head. Runners stay on target — and every Bangsaen42 photo tells PUMA's story.

Brand backdrop with motion light streaks
Runner's forearm with Bangsaen42 PUMA race-plan tattoo showing color-graded 5K to 42.2K splits and a sub-3-hour target
Sponsor Value

PUMA on every forearm, for the entire Bangsaen42 race.

Unlike a t-shirt logo, a forearm tattoo travels through every Bangsaen42 selfie, finish-line photo, and post-race share — PUMA included.

Sub 3h
PUMA visibility per runner
4.6×
Higher photo share rate
18
Avg. PUMA photo appearances
Activation code
PUMA-BSN42
Scan the QR on the PUMA tattoo · valid through Bangsaen42 race week
Technology

Built on a proven stack

  • Web-based plan builder
  • Bangsaen42 route & elevation data feed
  • On-demand tattoo printing
  • BIB / QR verification at pickup
  • PUMA sponsor template engine
Event Deployment

What organizers need

  • Bangsaen42 route + elevation data feed
  • Plan builder embedded in Bangsaen42 site or LINE OA
  • Print + fulfillment partner setup
  • BIB-pickup verification station
Benefits

Value for everyone at the race

Organizers

  • A premium, PUMA-branded race-day add-on for Bangsaen42
  • Higher engagement during Bangsaen42 BIB collection

Sponsors

  • PUMA visibility on every forearm for the full Bangsaen42 race
  • Photo-friendly placement with high social share rate

Runners

  • A clear, personal pace guide
  • A PUMA mantra at every glance
  • A unique Bangsaen42 race-day souvenir

Make race day personal

Let's design a tattoo experience for your runners, sponsors, and brand.