LINE · Runner Experience
Connect Every Runner Through LINE
Personal messages, photos, results, and rewards delivered through LINE.
Problem
Race communication is generic — and runners miss the moments that matter
Mass messages get ignored, photos get buried, and engagement fades after the finish.
Solution
Personalized LINE messages tied to each runner's identity
Connect runner identity to LINE so every message, photo, and offer feels personal.
How It Works
From idea to race day
01
Link Runner & LINE
Runner connects their LINE ID with the event registration.
02
Trigger Events
Race timing, photo system, and beacons publish events to the LINE engine.
03
Personalized Delivery
Each runner receives content tailored to their bib, finish time, and location.
04
Engagement Loop
Sponsors track interactions; runners share results and badges.
Use Cases
Real moments, real engagement
Personalized Race Photos
- Runner receives their personal race photos
- Direct purchase link included
Higher engagement and over 100% increase in photo sales
Finisher Badge
- Runner receives finish time and personalized digital badge
- Editable and instantly shareable on social media
LINE Beacon at BIB Collection
- Automatic promotion delivery when runners arrive
- Sponsor activation and event information
- Drives booth engagement
Technology
Built on a proven stack
- LINE Official Account
- LINE Messaging API
- LINE Beacon
- Runner Identity Platform
- Kadn CRM Integration
Event Deployment
What organizers need
- Set up event LINE Official Account
- Connect timing and photo platforms
- Place LINE Beacons at BIB collection and key zones
- Configure sponsor campaign messages
Benefits
Value for everyone at the race
Organizers
- Better communication with every runner
- Higher engagement across race week
- Stronger sponsor activation
Sponsors
- Measurable interactions per runner
- Location-based campaigns via beacons
Runners
- A personalized race experience
- Instant access to race content
Interested in bringing LINE Integration to your event?
Let's talk about how it fits your race operations, sponsors, and runners.