Turn Every Medal Into A Living Digital Memory
An NFC-enabled race medal that reveals personalized runner achievements and race history with a simple tap.
Medals are beautiful — and then they sit in a drawer
Finisher medals capture pride for a day. After that, the story ends. Sponsors lose post-race exposure, and runners lose the connection to their achievement.
A medal that opens a personalized experience every time it's tapped
Embed an NFC chip into the medal. A tap opens a runner-specific dashboard with finish time, race history, photos, and sponsor experiences — turning the medal into a permanent, living digital memory.
What runners see and feel
Every tap opens a personalized, fully branded experience — designed to feel premium from the very first second.
Finisher card
Personal time, splits, ranking
Route replay
Animated map of your run
Race photos
Every captured moment
Sponsor reward
Earned, not advertised
KM
first marathon.
Shareable badge
One tap to social
From tap to memory in seconds
Tap the medal
Runner brings phone to the NFC chip embedded in the medal.
Phone wakes up
Personalized URL launches instantly — no app, no login.
Memories unfold
Achievements, splits, photos, and sponsor moments animate in.
Share & relive
Every future tap, days or years later, opens the same memory.
Designed to feel like your race
The same medal experience can be styled to match your race identity — cinematic, vibrant, or minimal.
Cinematic Dark
Premium, editorial feel for flagship races.
Vibrant Sport
Bold and energetic — great for city marathons.
Elegant Minimal
Clean and timeless for boutique events.
"Crossing the line is the start of the memory — not the end of it."
A medal that opens a personalized story makes the finish line live on every time it's tapped — at home, at the office, with friends.
A sponsor moment runners actually open.
Sponsors aren't pushed — they're unlocked alongside the runner's achievement. Every tap is a willing, branded impression.
- Long-term exposure — every replay tap counts as a fresh impression.
- Personalized offers tied to finish time, distance, or location.
- Measurable engagement: tap counts, claim rates, share rates.
Built on a proven stack
- NFC chip integration (medal partner)
- Cloud-hosted personalized experience
- Runner Identity Platform
- Result, timing & photo API connectors
- Sponsor content templates
What organizers need
- Partner-produced NFC medal
- Kadn digital experience platform
- Cloud-hosted personalized content per runner
Value for everyone at the race
Organizers
- Lasting engagement long after race day
- Reusable platform across future races
Sponsors
- Long-term exposure through repeated medal taps
- Measurable post-race impressions
Runners
- A physical medal becomes a permanent digital memory
- All achievements in one tap
Bring NFC Medal to your event
Let's talk about how it fits your race operations, sponsors, and runners.